AgileByExample

Roman Pichler

Roman Pichler is an internationally acclaimed product management expert. He has more than 15 years experience in teaching product managers and product owners, advising product leaders, and helping companies build successful product management organisations.​ Roman has played a leading role over the past 10 years in advancing product management and developing new practices that help agile organisations and teams create successful products.

Roman shares his knowledge through his training courses and consulting services, his three books on product management, his popular blog, podcast, and talks, and his product management tools, including his widely used product vision board.

Keynote—Tips for Effectively Applying the Product Owner Role

Even though the product owner role has been around for more than two decades, it is frequently misunderstood and misapplied: Is the product owner the product manager? Can there really be a single product owner, even for a large product? Is the product owner focused on the product backlog, or has the role a wider responsibility?

In this talk, I’ll share my understanding of the product owner role, and I'll offer tips on how it can be effectively applied, drawing on my experience of working with Scrum product owners for more than 15 years.