After working for over 18 years as an experience designer Aga Szóstek got good knowledge on how to create experience strategy, define and run customer-centric projects, manage design teams and try to change company culture with respect to design thinking. She has worked with many organizations: from Google, Philips, IKEA and Samsung; banks, insurance companies, ceramics and construction materials manufacturers, to national parks, governmental institutions and local design centres. For five years she has collaborated with one of the Polish telecoms: Play helping to bring it from the last to the first position on the market. She has started by introducing design processes to the marketing department, then to the rest of the organization and finally she co-created the CX strategy for them.
Aga is very passionate about her profession and she tries to convey this passion to everyone who is interested in becoming experience-centric. Next to it she develops tools supporting designers in bringing the value of experience-centered design to their organizations (www.seed-cards.com) and also co-host a podcast about the future of creative leadership and the experience design profession (www.catchingthenextwavepodcast.com).
Agnieszka will lead her dojo with Ewa Korpowska.
Workshop— Where can the product backlog, which aims to deliver customer value, come from?
Too often, the source from which the backlog is formulated, stems from KPIs, OKRs or (in an extended version) the so-called "consultant slide". These sources allow you to understand who, what, when and for how much needs to do to earn a certain amount of money for the organization. But in this very process the creativity, innovation and the co-existence of knowledge and experience of the team responsible for the solution seems to be lost.
What would happen if you approached the backlog definition in an alternative manner? How would it look like if you had an opportunity to add some elements of creative ideation focused on delivering value for your customers to it? This is what we hope to show you during our workshop. The idea behind it was born in the cooperation with our clients and during the Agile Coach Camp. It is based on the tool called Seed Cards (but in a modified version it can also be implemented without this tool).
The workshop is designed primarily for Product Owners, Scrum Masters and Agile Coaches. But designers, developers and managers are also very welcome. The main goal of the workshop is to show an effective ideation method as well as the approach for choosing the best ideas for the backlog. The secondary goal is to work on real-life examples proposed by users, which can then be implemented and used for their products.