Joanna Plaskonka has more than 13 years of experience in various industries, including telecommunications, IT, banking, robotics and academia. Her educational background is in automation and robotics, and she earned a PhD with honors in robotics. Joanna’s career began in software configuration management, where she discovered her love for helping people create better processes and useful products. This discovery changed the direction of her career. In 2010, she began to learn about Scrum and agile, which has greatly influenced her development and career. She constantly seeks lightness, effectiveness and a focus on value in her work. Joanna currently wears many hats as a professional Scrum and Agile trainer, Action Learning coach, mentor, and consultant. She is the first accredited Agile Kata trainer in Poland. Her overarching mission is to make a positive impact on both individuals and organizations, while consistently striving to provide the most exceptional learning experience possible. She uses a variety of techniques, including training, mentoring, coaching and consulting, to help achieve this mission.

The Neuroscience Behind Perceived Value

You’ve got a brilliant product idea, and initial experiments show promise. But in the end, it’s the market that will deliver the final verdict. The key factor? Perceived value.

To crack this code, we need to explore the fascinating intricacies of the human brain. In this session, we'll dive into the neural mechanics that drive our perceptions and decisions, revealing how value is truly constructed in the mind. We’ll uncover how cognitive processes, emotional reactions, and social influences come together to shape perceived value.

Is there a magic formula for optimizing perceived value? Let’s find out! Explore how the brain's reward system influences how we judge products and experiences. This session will equip you with the insights to align your products perfectly with what your users value most.

Slides