A professional witch who chases teal unicorns around the world and observes them in their natural habitat. In companies, she installs fairies and magicians who make every change go smoothly, and knowledge appears in people’s heads by itself. She has a supply of remedies for everything in her left skirt pocket and magical product creator candy in the right one. Professional broomstick flier in the product transformation category, in the discipline of agility. She uses potions sprayed with air-conditioning and MSTeams to diagnose culture (including the personal ones of some delinquents), and her sneakers allow her to walk on waterfalls.

Workshop—The Culture of Products: What Needs to Evolve in our Thinking, So That We Can Become a Product-centric Organization?

Most of us are still stuck in a project mindset. We plan the iron triangle, trust estimates and have KPIs instead of meaningful goals. Why is that? Why some companies like Apple, SpaceX or Valve are successful in being product-oriented, but others fail? Let's explore our evolution of human thinking and why optimizing for profit is holding product management back.