Seb Rose

Seb has been a consultant, coach, designer, analyst and developer for over 40 years. He has been involved in the full development lifecycle with experience that ranges from architecture to support, from BASIC to Ruby.

During his career, he has worked for companies large (e.g. IBM, Amazon) and small, and has extensive experience of failed projects. He’s now Continuous Improvement Lead with SmartBear, helping apply the lessons he has learned to internal development practices and product roadmaps.

He’s a regular speaker at conferences, co-author of the BDD Books series (, lead author of The Cucumber for Java Book (Pragmatic Programmers), and a contributing author to 97 Things Every Programmer Should Know (O’Reilly).

Talks to be announced.


Talk—Example mapping: a structured, collaborative discovery technique