Jan Pastwa

Jan Pastwa is a Senior Product Manager at Allegro, and he also shares his insights as a Lecturer at Koźmiński University. He’s a seasoned professional when it comes to Agile and Product, having worn many hats, including Product Manager, Scrum Master and Agile Coach. In his work he always seeks solutions that simultaneously deliver quick wins and achieve long-term goals. He has lent his expertise to companies like Santander, BMW Group, Nordea, and RTV EURO AGD. In his free time, he researches bringing agile approaches to management science and enjoys riding public transport, especially trains.

How we killed the cash cow: The Allegro way to customer-centric product management

In this talk, I will describe how our team managed to kill a legacy product that was bringing a significant amount of revenue to the company every year. We knew it was a cash cow, but it was visible it was simultaneously alienating our customers and sellers. Sunsetting a highly profitable product in a large organization is never easy—it requires navigating complex stakeholder politics, managing massive risk, and orchestrating a seamless transition to a new solution. Let's dive into the real story of the hard trade-offs, data-driven decisions, and the ups and downs of product management at scale.