Anett Kádár

Business consultant with 20+ years background in service delivery, software development, SaaS, marketing, sales, and customer success. Expert in growth-accelerating revenue models and revenue delivery processes.

Certified ProKanban Trainer, using Kanban to integrate complex work experiences into coherent revenue delivery and growth management systems. Supporting teams with market introduction, overcoming growth plateau and decline, and exploring growth opportunities at immediate reach.

Passionate about joyful, engaging learning experiences and facilitating multilingual, distributed teams.

Workshop—Making the Odds in Revenue Delivery—Managing Product Monetization with Probabilistic Forecasting

Most yearly revenue plans are a gamble fueled by marketing magic and sales intuition. While Agile transformed how engineering teams think about software delivery, revenue teams still operate in silos, driven by intuition, tooling hype and personal charm. KPIs and sales targets pretend to be revenue forecasts... then reality kicks in when it is already too late.

If you're an Agile practitioner, you already understand flow, bottlenecks, and how to measure what matters to actively manage and predict on value delivery. So, what makes it indeed hard to bring it all to a system where revenue itself is the value to deliver?

Join the Kanban Croupiers to boost revenue growth with flow thinking, data-driven decision-making, and systems perspective.

In this workshop:
- We build a data sculpture to understand the real physics of value transformations, handoffs and revenue-enabler exit criteria all over the marketing-sales funnel.
- We calculate throughput and cycle time - mid-funnel and system-wide - and use them to predict and detect risks to revenue target attainment. We ""run the table"" with custom simulations, and load our dice for Monte Carlo forecasting on revenue outcomes.

You'll leave with:
- A kinetic learning experience on revenues management and flow forecasting
- Value stream topology for revenue generation
- Guidance on applying flow metrics and probabilistic forecasting on marketing and sales context
- A concrete, practical navigation framework with undeniable business impact: better monetizing the user value your organization creates

Stop gambling with growth. Start thinking systematically about revenue delivery.

Anett will do the workshop with Alexander Drestl.