Kamil Cupiał

Head of Product at Vasco, trainer, consultant, lecturer, and author. A product generalist with a strong strategic focus and user-centered mindset. He has worked with typical start-ups as well as corporations and global tech companies—not always with spectacular success, but always with an endless list of insights and lessons learned, which he is eager to share through his work.

From Chaos to Compass: How We Transformed Our Strategy and Aligned the Entire Company

What happens when your strategy tries to fix everything, everywhere, all at once?

That was our reality—a long, detailed document packed with initiatives, but lacking clarity and focus. Teams were overwhelmed, priorities blurred, and alignment was more wishful thinking than reality.

We’ll walk you through how we co-created a new strategy, set up planning events held three times a year, and used Jira in a surprisingly effective way to align multiple teams. You'll hear the real story—what worked, what failed, and how involving leadership in the right way helped us fight silos, foster ownership, and build lasting alignment.

If you’ve ever struggled with vague strategies, disconnected plans, or lack of engagement—this talk is for you.

Kamil will speak together with Adam Myszak.