Stakeholders—the good, the bad and the ugly.
It is well known that identifying and managing the stakeholders of a project is important for ensuring success. The underlaying thought is that by addressing the various stakeholders, their needs and interests, one will gain clarity in what is to be achieved and how to go about it. Aligning stakeholders towards a common understanding and goal is paramount. In an agile approach this is a continuous process, open for changes at all stages of the project, making stakeholder management and alignment all the more important.
However, aligning all stakeholders towards a common understanding and goal proves difficult in most cases - the more complex the project the more difficult. In many cases the project manager will be faced with having to deal with diverse, and even opposing, stakeholder views and interests. In some cases these opposing views and interests are the underlaying reason that projects ultimately fail.
What can be done when opposing interests, underlaying conflicts and politics get in the way of a projects progress.
Petter will share some thoughts on the subject drawing on his experience dealing with complex change projects.