AgileByExample 2018

Mina Boström Nakićenović

Mina is a passionate IT leader with 20+ years of experience in software development. She worked as a developer, software architect, development manager and now she works as a Head of Development at NetEnt, Stockholm.
Apart from Mina’s big passion for technology, in the past few years she developed a big interest in innovation questions and innovation management. As an engineer, Mina prefers systematic approaches, rather than just brainstorming ideas. Luckily she discovered that systematic approaches to successful innovation exist!
Mina’s passion for software development has spread within her family. She and her husband are often taking their three kids to conferences, where they are presenting together as an agile family.

Innovate Successfully with Minimum Viable Effort

Many of us have read amazing examples about disruptive innovation. Many of us have dreamt of doing the same. But it is not easy to disrupt. What to do then? How to make your innovation dreams come true?
Just dreaming is not enough, although it is important. If you want to successfully innovate your offerings and if you want to avoid uncertainty with only randomly performed A/B testing, you need a systematic and analytical approach to innovation. Many agile organizations are moving towards data-driven innovation and data-driven decision making, which is good. But it is not enough. Customer’s real needs are not always explicitly expressed via data, they are often hidden. Therefore collecting qualitative insights via customer’s interviews and surveys becomes a must. But the tricky part is to find, among all gathered quantitative data and qualitative insights, so called actionable insights. Insights which give you a clear direction for your business actions.
In my talk I am going to share my approach to innovation, my recipe for creativity and practical examples from my agile organization.

Slides Video