Mina Boström Nakićenović
Innovate Successfully with Minimum Viable Effort
Many of us have read amazing examples about disruptive innovation. Many of us have dreamt of doing the same. But it is not easy to disrupt. What to do then? How to make your innovation dreams come true?
Just dreaming is not enough, although it is important. If you want to successfully innovate your offerings and if you want to avoid uncertainty with only randomly performed A/B testing, you need a systematic and analytical approach to innovation. Many agile organizations are moving towards data-driven innovation and data-driven decision making, which is good. But it is not enough. Customer’s real needs are not always explicitly expressed via data, they are often hidden. Therefore collecting qualitative insights via customer’s interviews and surveys becomes a must. But the tricky part is to find, among all gathered quantitative data and qualitative insights, so called actionable insights. Insights which give you a clear direction for your business actions.
In my talk I am going to share my approach to innovation, my recipe for creativity and practical examples from my agile organization.