AgileByExample 2017

Ingrid Domingues

Ingrid is the woman behind Impact Mapping and Management, and the author of several books on the subject. She is also one of the founders of one of Scandinavia’s leading UX agencies, inUse.

Realizing the desired outcome

Impact Management and Impact Mapping provide a structured way of discovering, innovating and defining solutions that both users and business managers love. This way of working is driven by needs, not driven by brainstorming or by the appeal of new technology. Being needs-driven gives the benefit of a solid basis for making design decisions and prioritizing functions as well as strong support for how to evaluate suggestions and solutions.
Impact Management is a framework for product owners, user experience leads and project managers. Impact Mapping is a method for defining needs and desired outcomes that anyone with an interest in user experience can learn. In this short talk, Ingrid will walk you through the principles of both Impact Management and Mapping.


Workshop—Impact-driven product management—how to build the right thing

Learn how to let impact be your guiding star towards great products when change is the only constant and resources are limited. Longer description: Well-functioning Agile teams have proved to be good at delivering working software, but that does not necessarily mean that they deliver optimal, or even expected, business value. Agile is becoming the standard way of developing software, and the understanding of the value of User Experience (UX) is increasing. Impact Management is a method that ensures value creation by focusing on the expected business value in relation to the user needs. The workshop will give a hands-on walk-through of the method with engaging examples from real life development projects. You will learn how to define the Business Impact and User requirements in such a way that it can be used for managing design and builds in Agile development. At the end of the workshop you will have laughed at the problems and acquired a new way of defining requirements, reasoning about design and ensuring quality in Agile development.