David started his work life engineering and ended in psychology, by way of teaching, coding, managing, marketing and consulting. He worked in large and small organisations, public and private, including 17 years in Hewlett Packard. Along the way he studied for a Postgraduate in Education and two master’s degrees, one in business and the other psychology. Now, he is the owner and author at ChangingMinds.org, the largest website in the world on how we change what other people think, feel, believe and do.
The Heart of Changing Minds: The essential aspects of the skill that everybody needs
One of the hardest parts of many jobs is not in the planning, coding or documenting. It is in influencing and otherwise changing minds. David Straker presents experience, model and methods from 30 years of trying to figure out how to do this.