Aga Szóstek, Ph.D. is a strategic designer and an author of The Umami Strategy: stand out by mixing business with experience design. For the past two decades, she worked at the forefront of combining design, technology, and business. She collaborated with brands such as Google, Philips, Canon, Samsung, EY, Santander, ING, Orange, and many more, bringing the experience-focused strategic approach to project teams and boardrooms. Her approach inspired many organisations to refocus and bet on experiences as their market differentiator.

Next to consulting, Aga writes about strategy, leadership, and innovation; designs tools aiming to support delivering unique experiences called Seed Cards; and co-hosts a podcast about creative leadership: Catching The Next Wave.

She graduated with her Ph.D. from the Eindhoven University of Technology, The Netherlands, and teaches experience design all around the world. She is also a co-creator (in collaboration with the alternative design school from Denmark: Kaospilot) of a unique virtual learning experience: Become aimed for creative change agents who want to step up and lead in the emerging transformation economy.